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Comparison

AdMindra AI Sales, Apollo or lemlist?

Apollo and lemlist are strong tools for sending at volume: a large contact database, sequences and many mailboxes. AI Sales is built for fewer, better conversations. Our team researches the contacts, the mail comes from your own template, a person approves it, and it goes from your own mailbox, a few a day.

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At a glance

Price and what is included.

ComparedAdMindra GrowthApollolemlist
Price a month, excl. VAT1 990 kr (€189 / $199)/monthA free plan; paid plans per user, see Apollo's page$69–109 per user
UsersOne included; extra users 390 kr (€39 / $39)/monthPriced per userPriced per user
Where the contacts come fromResearched by our team when you ask, within one working day, and checked on the page they came from. 50 new contacts a month included; your own imports never count.A large B2B database you search yourself.A lead database and email finder you search yourself.
How the mail is sentFrom your own mailbox, one at a time inside your hours and a daily limit, at most one reminder, never to someone who replied or opted out.Sequences from connected mailboxes.Campaigns from connected mailboxes; other channels on the Multichannel plan.
Built forFewer, better conversations, approved by a person.Prospecting at volume.Personalised sequences at scale.

Other options

Instantly · From $47 a monthCold email at volume, with many sending accounts.

Prices checked 25 October 2026, excl. VAT, from the vendors' own pricing pages: Apollo, lemlist, Instantly. Prices change; see the vendor's page for today's price. AdMindra's prices come from our price list. The names belong to their owners, and AdMindra is not affiliated with them.

Where AdMindra is the better choice

  • You want people to do the research, and to pay only for contacts that were found and checked.
  • You want every mail approved and sent from your own address, so your domain keeps its reputation.
  • You want contacts, deals and proposals next to your press, ads and website, not in another silo.
  • You use your own AI agent: Pro includes 2 through MCP or the API, and on Growth it is an add-on.

Where Apollo or lemlist is the better choice

  • You send hundreds of mails a day, across many mailboxes, and want to search a large database yourself.
  • You have a sales team with several people who each run their own sequences, with calls and LinkedIn steps.
  • You only need one seller's email tool: one lemlist seat costs less a month than Growth.
One plan

Growth, 1 990 kr (€189 / $199)/month: what is included

On top of everything in Free. With Founding 1000 the first 12 months are 990 kr (€99 / $99)/month, then 30% off for as long as the account stays open.

  • Unlimited AI ad images — no monthly count on what Kreo makes for you
  • From a meeting and Read the text in the image in MindraNotes, without a monthly cap
  • Company and website analysis — what you sell, to whom, and what is missing
  • AI Visibility — are you there when someone asks an AI about your field?
  • Reports — what happened, what it cost, what it returned, written out
  • AI Sales — finds prospects, researches them, drafts the mail you approve
  • 50 new contacts a month, shared by AI Sales, AI Press and influencers — more in packs of 100 or 500
  • AI Press — finds the story, writes it, pitches the right journalist
  • Influencers — find creators, publish the campaign, applications in one queue
  • Your own domain on your page
  • The Sites platform, with the free Landing Page
  • 1 GB for files and images — add 10, 50 or 200 GB when you need it
More comparisons
AI Press vs Mynewsdesk →Also Via TT and Prezly. A personal pitch from your own mailbox, or distribution to a media database.Sites vs Wix and Squarespace →A site built from your business and measured from day one, or the most templates for the lowest price.All comparisons →AdMindra compared with the tools you pay for separately.
FAQ

Questions worth answering.

Is AdMindra cheaper than Apollo or lemlist?

For one seller who only needs an email tool, no: Growth is 1 990 kr a month and one lemlist seat was $69–109 when we checked. Growth also includes the researched contacts, AI Press, Influencers, Reports and AI Visibility, and with Founding 1000 the first 12 months are 990 kr a month.

Does AdMindra send mail automatically?

Only what a person approved, from that person's own mailbox, one at a time inside the hours and the daily number they set. Nobody is followed up after they replied, made an account or opted out.

Can I import the list I already have?

Yes. An import goes straight to your contacts and never counts against the monthly number.

Try it on your own company.

Create a free account in a minute. Add Growth when you want the teams to start working.

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3on Reklambyrå & Webbyrå AB · Company reg. no. 556825-0566 · Muskötvägen 23, 184 60 Åkersberga · support@admindra.com Contact →